{"id":32053,"date":"2021-03-15T18:46:58","date_gmt":"2021-03-15T22:46:58","guid":{"rendered":"https:\/\/thinkorange.com\/how-to-build-a-social-media-plan-for-your-youth-ministry\/"},"modified":"2023-09-23T18:14:02","modified_gmt":"2023-09-23T22:14:02","slug":"how-to-build-a-social-media-plan-for-your-youth-ministry","status":"publish","type":"post","link":"https:\/\/thinkorange.com\/blog\/how-to-build-a-social-media-plan-for-your-youth-ministry\/","title":{"rendered":"How to Build a Social Media Plan for Your Youth Ministry"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">I get asked frequently <em>how<\/em> and <em>why<\/em>&nbsp;I ended up doing social media for a career. The answer?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I was once in a situation much like you\u2014trying to figure out how to build a social media plan for a youth ministry. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I learned <em>quickly<\/em> that maintaining a quality social media presence for a youth ministry is complicated and time-consuming (at the very least).&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But I also learned that <strong>the church can&#8217;t miss&nbsp;an opportunity to reach students&nbsp;in the place they spend most of their time<\/strong>.&nbsp;<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-the-biggest-shift-in-500-years-nbsp\"><b>The Biggest Shift In 500 Years&nbsp;<\/b><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is, undoubtedly, the language of the next generation. But somehow, the Church seems to have missed class the day they taught this foreign language. <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #ff681d;\"><a style=\"color: #ff681d;\" href=\"https:\/\/prochurchtools.com\/\"><span style=\"font-weight: 400;\">Brady Shearer<\/span><\/a><\/span><\/span><span style=\"font-weight: 400;\">&nbsp;even suggests that <\/span><b>we\u2019re in the biggest shift in communication for the church in the past 500 years.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whoa.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Combine that weighty truth with the ever-changing platforms and features of social media, and it\u2019s enough to make anyone throw in the towel.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>So what if there was a way to make planning your youth ministry&#8217;s weekly social media content simple?<\/strong> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What if instead of getting sucked under the waves of new trends, you see could new trends coming and prepare for them?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is complex and always changing, but with one simple approach you can give yourself a solid strategy and direction every time you sit down to plan.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-think-in-buckets\"><b>Think in Buckets<\/b><\/h1>\n\n\n\n<p><i><span style=\"font-weight: 400;\"><span role=\"image\" aria-label=\" \"> \u00a0<\/span>Before you get started, feel free to <\/span><\/i><span style=\"text-decoration: underline; color: #ff681d;\"><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/pages.thinkorange.com\/hubfs\/Orange%20Kids-Lead%20Capture\/Resources\/VBS%20RESOURCES\/SocialMediaPlanningCalendar.pdf\">click here and download the planning worksheet<\/a><\/span><\/i><\/span><i><span style=\"font-weight: 400;\"> to guide you through making your plan.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whenever I am helping someone come up with a social media plan for their environment or brand, I always start by asking them what their customers or attendees experience in-person.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, when it\u2019s a student ministry, I\u2019ll hear something like this:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Worship<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Small groups<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fun<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Community<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Truth<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Stop right now and make a list of the top five things you want your students to experience when they interact with your youth ministry in-person. (Or feel free to steal the ones above!)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, write the word \u201cbuckets\u201d above those five. Your social media should be an extension of what students experience within your walls. Now you\u2019ve identified the five things, you have a direction to go with planning social media. Across the top of your page, write out Sunday through Thursday for the five best days to be posting. Students usually find themselves busy on the weekend, which results in low engagement. To make the best use of your time and energy, I always recommend a Sunday through Thursday schedule.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you made it your goal to post five times a week (which is a great goal to have!), you now have five content buckets to pull from. Now your goal is to once-a-week create a piece of content that goes into that bucket.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want a visual example,<a href=\"https:\/\/pages.thinkorange.com\/hubfs\/Orange%20Kids-Lead%20Capture\/Resources\/VBS%20RESOURCES\/SocialMediaPlanningCalendar.pdf\">\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #ff681d; text-decoration: underline;\">download the planning worksheet<\/span><\/span><\/a> here.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-planning-your-posts\"><b>Planning Your Posts<\/b><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s take the first example I gave, worship, and assign it to Wednesdays.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every Wednesday, instead of feeling overwhelmed, I know that I have one mission: to create a piece of content about worship.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I know there are four Wednesdays in the month, so I just need to plan four pieces of content about it. On Wednesday #1, I\u2019ll get a picture during our gathering and post the lyrics to a worship song in the comments. On Wednesday #2, I\u2019ll make a Spotify playlist of trendy worship songs, post a screenshot of the playlist cover, and encourage students to listen to that playlist. For Wednesday #3, I\u2019ll take a vertical video of worship at our next gathering and post it to IG Reels. On that final Wednesday, I\u2019ll get a quote from a student about their favorite worship song and why, and post a graphic of some key lyrics in that song.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In five minutes, I just knocked out a whole bucket for the next month that can be repeated for the next few months! Every quarter, you can change-up your content approach\u2014but only change the buckets if you&#8217;ve shifted your ministry vision and values.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-use-a-social-media-guide\"><b>Use A Social Media Guide<\/b><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">If this still feels daunting, the good news is you don\u2019t have to plan alone. <\/span><a href=\"http:\/\/thinkorange.com\/xp3\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #ff681d;\">XP3 curriculum<\/span><\/span><\/a><span style=\"font-weight: 400;\"> actually gives you a social media guide for every single teaching series.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The social media guides are designed with a mixture of done-for-you graphics and do-it-yourself ideas. You get cutting-edge graphics, but most importantly ideas for making your social media reflect\u2026 your ministry! No matter how cool the graphics are, nothing will beat how you tell the story of your ministry through pictures and video.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I love being a contributor to the <a href=\"https:\/\/thinkorange.com\/xp3-youth-ministry-curriculum\/\">XP3 social media guides<\/a> because they are formatted in a way that allows YOU to get back to what you really want to do: inspiring and influencing students to follow Jesus. Then, social media content creators like me (terrible at Gaga Ball and refuses to drink a milkshake of a blended Chick-fil-A meal) can help give you a head start each week.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I hope this gives you a bite-sized approach to the incredibly important role of social media.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning and maintaining a quality social media presence for your youth ministry is complicated (at the very least).\u00a0As a ministry leader\u2014you don\u2019t want to miss this opportunity to reach students. Especially in the place they spend most of their time.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":32054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[523],"tags":[],"authors":[450],"life-stage":[345],"class_list":["post-32053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ministry-leadership","authors-audrey-rees","life-stage-youth-ministry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Social Media Plan for Your Youth Ministry | Think Orange<\/title>\n<meta name=\"description\" content=\"Building a social media plan for your youth ministry doesn&#039;t have to be complicated. 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